Are you tired of wondering why you suffer from slow sales despite having good quality cookies? If you run a bakery business or are a biscuit box packaging manufacturer who thinks so, then this is the right place for you. Your packaging is essential in determining the amount of success your business will face. Not only is the biscuit box packaging important for keeping your cookies safe and sound, but unsurprisingly it serves several other purposes as well.
Don’t Compromise On The Quality:
The key to having an efficient business is indeed to have a good quality product. However, one thing that matters a lot as well is customer satisfaction and the timely fulfillment of customer expectations. To ensure a good rate of turnover, you should first make sure that you are selling good quality cookies, which goes unsaid. Next comes the most important and usually neglected part, the Biscuit Box Packaging. The first physical encounter that the customer would have with your product would be of touching the bakery packaging. For that experience to be one that would have a long-lasting impression on the customer’s mind, the packaging needs to be no less than top-notch. That way you can make the customer base.
Thus, such bakery owners, especially the ones looking for bakery boxes in Australia, should make sure to follow these 3 simple steps to ensure a quick turnover of their custom bakery boxes business:
Ensuring Material Quality:
While choosing the quality of the material for your bakery packaging supplies, you should always settle for nothing less than the best. This is because the final product will be a reflection of your brand, something which would represent you wherever it goes. Your choice can be determined by several things: seeing whether or not the product is resistant to weather conditions, whether it is sturdy, and whether it can survive fall damage and/or pressure. This is because these are the issues that are most commonly encountered by manufacturers whilst ordering their packaging. Buying bakery boxes wholesale oftentimes helps to relieve these problems, but that is only if you can succeed in finding a good enough supplier of such packaging.
Ecofriendly Material For Packaging Boxes:
Choosing a good material can also reap benefits for not only you but also mother nature. Biodegradable materials would not be harmful to the materials in the long run and thus can be easily decomposed. Furthermore, materials like cardboard can be easily recycled or even reused in some circumstances, which would be extremely helpful for the environment and would also help to keep the Australian EPA happy with your company.
Not only this, but to put the cherry on top, a good quality material that has been built well to form a well-designed package (by saying, a glossy lamination being applied on it) would give a luxurious touch to your customers, leading to an experience that would be difficult to forget.
Branding:
Something that most people seem to ignore is the fact that their packaging can serve so many other purposes than just simply preserving and keeping their bakery products safe. One of the best uses for such boxes is of advertisement and the promotion of one’s very own brand. Not only is this a much cheaper method of doing so, but it also helps to provide many widespread levels of advertisement all without much effort. Just by paying attention to the designing process of your custom bakery boxes, you can achieve both of the aforementioned very easily.
Having your logo printed on the box is a must; your motto or a catchy line that your customers could remember is an added benefit. Using bright colors has been psychologically proven to be more captivating to the general public instead of using dull colors. One could also go as far as to adding designs like some patterns or checks to further beautify the biscuit box packaging. What this would do is that in addition to acting as a walking advertisement to everyone who sees it, it would also catch the attention of those who didn’t involuntarily notice it because of the bright colors that you added as a masterstroke. Now wherever the bakery box goes, your brand will be advertised.
Illustration Of Flavors And Other Details:
Another great way to continue the advertisement mindset is to have your biscuit box packaging illustrated in various, creative ways. What this means is to color-code your packaging so that a certain color indicates that the biscuits within the box are of a certain flavor.
For example, in addition to already designing the box with attractive patterns or your logo in clever and ingenious ways, you can have brown-colored boxes for chocolate-flavored cookies, while pink ones for strawberry flavored ones. Not only would this seem attractive to the customers, but it would also give them a feeling of specialty about how they are being treated by your brand. This would in turn also promote them being loyal to your brand because they receive such nice treatment only from your bakery, and from nowhere else.
Personalization To One’s Need:
One sneaky tip that you can also follow if possible is to give the customers the option to customize their boxes; not completely, of course. But by giving them an array of options to choose from and having all such customized variations available at hand, you would give the customer an experience that would be hard to forget. And the next time that they would ever think of buying any bakery products, including but not limited to your very special biscuits, yours is the brand that would come to their mind.
Conclusion:
Many bakeries nowadays would be found to be following the same principles of packaging. But in modern times like ours, to stand out is the way of gaining much more positive attention from others. Therefore, by following the aforementioned tips, you would not only pave the way for more profits to be gained but would prepare yourself for much more success as an overall brand in the future as well. It is a good way to boost sales and make the name of the brand for the future.