By Marisa Hochberg : https://www.productionhub.com/profiles/details/363755
Digital marketing is essential for any business looking to reach its audience online. It’s also become more accessible than ever with the rise of social media and mobile marketing. Whether you are a small business looking to promote your brand or a major organization interested in reaching a global audience, creating a digital marketing plan is necessary. Here are some steps you can take to ensure that your company is making the right move.
Define Your Audience and Problem to Solve
Understanding your audience will help you to create a digital marketing plan that is targeted and effective. What problems do your target customers/readers/members of your team face? What are they searching for? If you don’t know the answers to these questions, you will have a very difficult time creating a strategy to meet your needs. It’s also important to remember that your customers are not just people; they are also your key stakeholders. That means you should take care of your customers’ needs and solve their problems, not just your own.
More about Marisa Hochberg : https://www.behance.net/marisahochberg
Research Is Key
digital marketing is just as much about research as it is about creativity and production. That means you need to do your research before you start marketing. You don’t want to launch an ad campaign and have no idea how well it will work. You also don’t want to spend the money on a campaign that gets mired in the sand and you have no idea how successful it will be. It’s important to do your research and find out what works for other businesses. Don’t limit yourself to just the Google results. Google isn’t the be all and end-all when it comes to marketing. There are plenty of other companies that do keyword research, understand their audience’s needs, create relevant ads and more.
Analytics Drive Strategy
Marketers can’t just throw money at a problem and hope they will be rewarded with results. They need a strategy that includes goals and objectives. To achieve success in digital marketing, your strategy needs to drive results. There are several different metrics you can track to help you understand how well your strategy is working. These metrics will help you understand whether or not your ads are working, and how. You can even create an infographic to show you how well your strategy is working.
Build Internal Awareness
Internal awareness is the degree to which your team knows about and uses various marketing strategies within their organization. Knowing how your team uses and responds to marketing strategies will help you to create a strategy that works best for your company. Internal awareness is important because it can set the tone for your entire organization. It can also affect the success of your digital marketing strategy. One of the best ways to build internal awareness is to conduct a survey. Surveys allow you to get a detailed look at what your customers/members are interested in. This information will help you to better understand your customer’s needs and the problem they are trying to solve.
Maintain transparency
Transparency is key to success in any field. Digital marketing is no exception. Without transparency, you will have a very hard time keeping your audience’s attention. There are a few different ways to go about maintaining transparency in your digital marketing strategy. You can either include your goals and objectives in your posts and comments on social media or include your metrics in your transparency reports.
Be Realistic About Targeting
While it is always nice to think that your audience is all from the same country as you, in reality, the majority will not be. The majority of your customers will be from the countries where you operate. There will also likely be a large majority of your customers who are not interested in your brand in the first place. You need to be realistic about the amount of time, energy and money that it will take to target the right people.
Don’t be afriad to Change your marketing strategy!
After creating a digital marketing plan, it’s time to test it out. Don’t overthink it. Just create a few ads and see what happens. Don’t come up with grandiose plans. Just try it out and see what happens. You might end up being glad you did. If your strategy doesn’t work, don’t be afraid to change it. Be open to feedback and reviews from your customers. Make minor adjustments and try again. There will be times when your strategy will fail and you will need to change it. But if it doesn’t, don’t be afraid to change your mind and start again from scratch. You will be much more prepared for changes and new challenges as a result.