The Popularity of Presentation Folders

Presentation folders are a great way of getting your marketing materials in the hands of your clients and audience. If you have never used one before then you have come to the right place. It can be quite tricky to figure out what exactly should go into your presentation folder to make them stand out. Hopefully, this guide will give you a comprehensive solution on how you can improve your sales with presentation folders before you order yours.

What Should Go Inside A Presentation Folder

Presentation folders are traditionally used for day to day operations, at conferences, exhibitions, outdoor meetings, and other such business events throughout the business calendar. A personalised folder design that is eye-catching and visually engaging is a great way of showing your products/services to a wide set of audience. This helps you convey your brand message in a more informative way and here is everything you can do to cement positive first impressions with presentations folders wherever you take them. How to use a folder as sales material? Check this out.

• Introduction Letter

Give your clients, prospects or target audience a brief introduction about your brand. Your message helps reinforce brand image which can be printed on a custom letterhead design for effective reach. You can also add a vision and mission statement and a short story of your origins so that the potential customers feel part of your brand story as you move forward.

• Business Cards

Almost every other presentation folder is equipped with a slot or two to insert a business card. This means that when attendees leave the conference or an exhibition at the end of the day, they are not only taking your brand home but also the contact information for further enquiries. Make sure to add your social media handle so can that everyone’s remain updated on your offerings.

Marketing Material

If you want to reach out to your target audience before the launch of your new products or services, then presentation folders can help organise a marketing strategy that can be rewarding in the long run. Insert flyers, brochures, product or service booklet, performance reports, testimonials, etc all in one neat package for your audience or clients to go through. Nobody wants to read boring documents. A presentation folder ensures that all the marketing materials are organised the way they are meant to be read. Make sure to only have information that is not too complex. People can be directed towards more details on particular products or services with the help of a QR code.

• Promotional Merchandise

If you are giving personalised presentation folders in an event, the best way to stand out from your competitors is to include some fun promotional merchandise for your prospective clients and potential consumers. It is a great way to cement your brand in the minds of the wider base where they will form positive first impressions of what you have to offer. You can start with little things that are affordable and accessible such as custom pens, notepads, bookmarks, or any stationary object you know will have usage for sure.

Keep It Simple

A well-designed personalised folder does not have to be complicated with information everywhere. A simple logo and a brand element on a minimalistic design can be your go-to choice if it compliments your brand well. In short, your clients or audience can lose interest easily with over-the-top design and too much graphics and artwork that does not solve any purpose.

Get your company’s message across quickly clearly and concisely. This will make it look more classy and professional in the eyes of someone who is getting introduced to your products or services. Select from a wide range of sizes, styles, and finishing options to choose folders that best suits your needs for the day. 

You will come across many types of presentation folders. Always dig a little deeper before ordering in bulk. An A4 presentation folder is a standard size that is popularly given to new joiners in the office and can be seen displayed in exhibitions and events of various kinds. You can equip your sales and marketing team with an A5 presentation folder that is half of the size of A4 and easy to carry. A5 folders are as featured pack as the A4 ones. However, the biggest advantage is its versatility. In such a way each folder will have its unique function against the consumer base. Feel free to choose from a 6-page folder, folder brochures in A4 and A5 size, square folders, landscape folder etc, the list is endless.

Take stock

The design of your personalised folder is only half the job done. If you choose a stock that is not compatible with your folder, you might run the risk of ruining your promotional campaign. One reason why presentation folders are successful is because of their durability. They are designed keeping in mind that all the documents will be safe inside the folder preventing them from any wear and tear when used daily. You want to give something that is premium and of high quality to your clients and not something that breaks away in a week or two.

Using a heavier card stock ensures that the presentation folders last long. Lamination will always protect them from water splashes, scratches, and dust making them durable in the long run. Opt for a printing company that advises you on the best stock based on your exact requirements.  

Stand Out With Custom Design

More often than not, you will find presentation folders of the same design format. Creating a die-cut presentation folder can add to the wow factor of your design and make you stand out from the competitor. It could be a uniquely shaped pocket to insert business cards, a uniquely designed cover to hold documents, or perhaps different colours to give an overall unique look. When you give orders to a professional printing company for your personalised A4 folder, the in-house team will provide you with a wide range of templates, artwork, images, and design that you will spoil for your choice to pick the favourite one for your ideal presentation folder.

Wrapping Up

Both the sides of the presentation folders with paper stock, not to mention, special finishes can take your design from ordinary to extra special in no time. Small details matter, and it matters all the more when you are competing out there to get your products/services the visibility they deserve.

If you have a simple logo and running out of ideas to fine-tune it, you can deboss or emboss the design. This simple touch will add a timeless class to your presentation folder that will do nothing but impress your consumer base.

Every presentation folder out there can be used for a specific occasion. There are ways to use a presentation folder economically. Distribute folder brochures in conferences, carry a5 folders for giveaways in events, gift A4 presentation folders to clients after outdoor meetings etc. Presentation folders are one of the most cost-effective marketing materials where the design remains the same and only the target audience changes depending upon the goals of the promotional campaign.