Most small businesses have larger competitors in the same state or the United States. When a company is just starting, there usually isn’t a massive budget for digital marketing. If you’re familiar with localized SEO, you know that keywords are much easier to rank in the local market.
Organic Seo Vs Local Seo
Local SEO has many things similar to the regular organic SEO, but the two disciplines are very different.
Local Search Engine Optimization optimizes the page or website to be displayed for organic search engine queries. Here the user’s goal is to find local information. Some examples include terms with “qualifiers”: city names or zip codes. The first difference between the two types of SEO is literally “location, location, location.”
In essence, local SEO promotes your products and services right when customers are looking for them.
Another variation will be the primary goal of any optimization strategy. The purpose of organic search engine optimization is to rank highly for a specific set of keywords. When it comes to local search engine optimization, the main goal is to get into advertising packages like Google’s snack pack. It’s also about listing in other places potential customers can look for, including online directories.
Steps to Perform Local Seo
There are several ways a business can take to improve their position in local search results by improving local SEO services or local search engine optimization.
Google My Business Listings
It is a free tool that allows local business to manage their online presence and define how they should appear in organic search results, including maps.
Companies with an accurate GMB listing are more likely to be seen as respected by customers searching locally. Google uses this information to populate 3-Local Packages for Maps in search results pages. Have you never heard of Local 3-Pack? You may have seen it before while searching.
Keyword research for local SEO is usually more comfortable and more straightforward than researching non-local keywords. Although some locations and cities are more competitive than others, there is typically less competition for local keywords than for non-geographic keyword sets.
Usually, you don’t have to deal with the same keywords as “accountants near me.” It is because Google can replace the user’s location with “near me.” Instead, focus your initial list on actual sites.
Optimize Your Citations
Citation alerts are one of the most critical factors in ranking local search engine results pages. A reference is an online reference for your company containing your name, address, telephone number, or company’s NAP. Yelp, Angie’s List, your business’s Facebook profile, and local business directories are examples of websites that have local citations.
If you have more than one company name, you will need to combine them. It will help potential customers as well as search engines.
Optimize For local Seo
Use local keyword research to optimize the content of your website pages. You apply many of the same best practices with your other SEO efforts, such as B. title tag optimization and meta description. However, some local SEO tips go a step further, such as B. Google My Business (GMB page).
Optimize Local Pages
Set up local landing pages for each location. Optimize each page for its local keywords and add NAP information to the content.
Write the geographic content for each web page and identify the features that make each location unique. Get success stories from local customers or highlight positive feedback. Include transportation and parking instructions and other location-specific details. Make sure each local landing page is as unique and useful as possible.
Improve Internal Linking
Focus on crawling and use internal links to build the SEO architecture for the website. On every page of your website, look for opportunities to link to other pages in your content naturally.
Check navigation items such as your menu to ensure navigation is smooth and logical and priority pages are enabled. Use the footer on your site to add more detailed navigation links that don’t make sense in the main menu. Your footer is a great place to connect with your favorite brick and mortar location.
Think of local SEO as your targeted marketing campaign. By following simple steps that highlight location and ranking, your search ranking is visible in a pack of three from Google.
Local SEO is an ongoing process. If you prioritize Google My Business while diversifying your presence across multiple search engines and crawling your website, you are well on your way to getting a consistent 1-page ranking.