Real estate in the time of the coronavirus

real estate tips in covid

Valuable tips for real estate specialists who want to get through this period! The whole world is going through a difficult period, caused by both the Coronavirus epidemic and the panic. Closing schools and working from home for many of the big cities’ employees are necessary measures to stop the outbreak, but with an impact on most activities – including real estate marketing.

A difficult period, with certain limitations, does not mean closing the business and stopping the activity. Real estate professionals person need to be aware that any obstacle is, at the same time, a challenge that can be successfully overcome. It is all the more important to remain active and focus on actions that will bear important fruit after the epidemic.

Let’s see the concrete activities that real estate specialists can do during this period, with maximum impact in the future!

The first step you need to take is to refresh your ads for the best properties. This can mean a better promotional text, a more attractive title, better-edited pictures, a catchy post on Facebook or Instagram accounts, a reposting of offers that have become obsolete on portals and are no longer as visible. Here is a whole series of tricks that will help you have the best ads. CRM can help you update your offers in a second on all outlets where you publish. The little work done now will materialize in many visions, making the difference between completed transactions and an empty bank account.

The need for people to rent or look for a property for purchase does not stop during this period. There is no need to stop viewing and transactions as long as the principles of common sense hygiene are observed:

Hand washing before and after each viewing

Disinfection of surfaces such as handles, chairs, switches before and after each viewing

Avoid shaking hands

Providing disinfectants for the agent, client, and owner from the entrance

Use of sanitary pads to protect the floor from infection

Keeping a personal distance of at least 2 meters

Avoiding viewings with more than 3-4 people (agent, owner, and a maximum of 2 clients)

Telephone screening of those who want to come to watch to find out if they have recently traveled to risk areas abroad

Avoiding cash payments in favor of bank transfer

Signing contracts by electronic means to avoid prolonged meetings

Obtaining the necessary documents for transactions by electronic means – even if many institutions’ counters are closed, the vast majority of the documents needed for sale can now be obtained online, including the land book extract.

Evaluation of past activity and strategies for the future

2-3 quieter weeks spent at home can also be an excellent opportunity to analyze the results of the previous year’s work, to see what went well and what did not, to evaluate the impact of the promotion actions, and to set up an excellent strategy for the times to come. There is always a lack of time for such activities that are essential for any business & now we have the opportunity to put a concrete plan into reality. What would it be like to re-enter the company with a P&L made for the whole year, with a clear promotion plan and a list of tasks that will help you grow?

A right CRM like Imobmanager. Ro has complex reporting functions, which can help you generate activity reports for a real estate business’s essential indicators with a few clicks.

Education

With fewer views, you may be tempted to spend many hours on Netflix. Why not take advantage, better, this time won for you and read specialized books they kept postponing the lack of time or to take many courses and online videos posted by real estate specialists worldwide formidable

Work on your personal or agency brand!

In times of economic uncertainty, the strong and well-known will navigate the storm much more quickly. It is the best time to consider shaping your brand seriously – from the image, logo, or visual identity, to the way you position yourself in the market and the information you transmit.

You can focus on a series of articles on the blog, through which to position yourself as an expert in the market, you can start working on a new site, you can begin a series of videos, or you can develop a communication strategy for the whole year through press releases and advertorials published in heavy publications.

These are just some of the plans you can do now that will have a significant impact shortly. Any more difficult moment is, in fact, an opportunity for those who know how to take advantage of it.