In the United States, the CBD industry has experienced unprecedented growth in the last few years. In 2021, the volume of the CBD industry crossed the $12 billion mark, and it is expected to grow at 21.7% through 2028. CBD products are manufactured and sold across the whole country, thanks to their legalized status. Industrial hemp was legalized in 2018, and since then, we have seen an explosion of startups and established businesses in this sector. The growing competition convinced CBD brands to try new means of growth and expansion. Custom CBD packaging is a strategy brands use to grow their businesses in the cannabis market. In this article, we shall explain why custom-designed boxes are a better packaging solution for CBD brands.
Design attracts people
Take two product boxes, one with a simple design and the other one with a sophisticated design. The latter variant will attract more customers. Marketers are using well-designed CBD packaging to attract potential clients. Packaging has the power to draw people’s attention even from a distance. Experts believe if your packaging is appealing enough, it can help convenience people to buy your products. As a result, your CBD brand will experience more growth and commercial success.
Customizations can make CBD boxes attractive.
When it comes to custom CBD packaging, the list of customizations is never-ending. Customizations allow you to turn simple packaging boxes into sophisticated ones. To make custom CBD boxes more enticing, you can use techniques such as embossing, debossing, and glossing, etc. In addition to that, you can use different shapes to further enhance your packaging outlook. The material also plays an important role in packaging. A premium quality material does not make your packaging long-lasting; it also extends the life of the inner product.
Best packaging has premium quality material.
As mentioned earlier, packaging material has significant importance. The best quality material is the first and foremost requirement of perfect CBD box packaging. Quality packaging material allows you to add desired customizations in product boxes. Most importantly, you can add preferred color combinations, artwork, and add-ons. Contrary to popular belief, the premium packaging material is easily accessible at affordable rates. Corrugated, cardboard and kraft materials are widely used in CBD packaging.
Add-ons can be a game changer.
Add-ons are structural enhancements that play a significant role in packaging. The window is a small feature that is used to show off the products. However, many brands prefer to keep their products hidden, increasing curiosity in customers. Another popular add-on option is an insert. Inserts are used to provide extra protection to the product. In some cases, inserts are used to store additional product accessories.
Another commonly used add-on is hang tabs. These extensions are used to display the products in stores.
Among other add-ons are embossing, debossing, and flossing. These features are used to beautify custom-printed CBD boxes.
Adding Strong Visual appeal
Creating strong visual appeal can automatically boost your sales. Custom-designed hemp boxes are designed to create aesthetically pleasing effects on customers. It is noteworthy to mention that product outlook and appearance are the key drivers of sales. Leading global brands use the technique of strong visual appeal to make their mark on the industry. Customers prefer sleek and stylish packaging designs. However, the packaging should not be too much stuffy and colorful. Experts believe minimal packaging designs are more effective and powerful.
An ideal packaging is one that carries user-friendly color combinations and attractive visuals. Graphics play a pivotal role in making product packaging enticing and attractive. In addition to that, the wise use of elegant fonts can enhance the overall appeal of the packaging.
Conclusion
CBD business is growing rapidly. We have been experiencing unprecedented growth in this sector for the past few years. The production of CBD and hemp products also increased. A plethora of CBD brands has entered the market. From startups to established CBD firms, custom CBD packaging has become a new trend. Brands use customized packaging to enhance their sales, improve product presentation and enhance long-term growth prospects. Modern customers are packaging-conscious. They prefer products that have premium quality and excellent packaging. All in all, personalized packaging has become a need for all CBD brands. After all, it is one of the easiest and most affordable ways to earn success in the CBD marketplace.