By Marisa Hochberg : https://twitter.com/marisahochberg
If you’re in business and you don’t know it, then why are you in business? To be honest, marketing your business can be challenging. There are so many different streams of income opportunities that can’t be monetized or sold. You have to figure out which ones are best for your company and its customers. To get your B2B marketing game on point, check out this list of the top B2B marketing resources:
Google Analytics
What are the most useful tools for running an effective business search engine marketing campaign? Google Analytics, of course! Google Analytics allows you to track website traffic, sales, and the overall success of your marketing efforts by default. You can also enable many of the tracking options for your Google Ads account, making it easier to track ad spending, Google Shopping traffic, and more.
Google Adwords
Although Google Ads are very helpful, you have to know how to use them to make the most out of your marketing budget. The best B2B marketers understand how to structure their campaigns so that they get the maximum benefit from the spend. Google Adwords is a really helpful tool for marketers who want to target specific audiences with paid ads. With Adwords, you can create ads that are relevant to the products and services you sell or the locations where you have an audience. You can also create ads that target specific keywords, making it easier to increase the amount of traffic that comes to your website.
Facebook Ads
The best B2B marketers understand that targeting specific interests is the key to success. This is why Facebook Ads is such a valuable resource for marketers who want to increase their reach. With Facebook, you can create targeting options such as interests, location, and gender. You can also create ads that are relevant to the products and services you sell or the locations where you have an audience. Facebook can also be a great way to increase brand awareness, especially if you lack brand recognition.
B2B Video Marketing
Although short videos are incredibly helpful for marketing your services, you have to know how to make them pay off. All you have to do is find a topic that your service can help with and create a video around it. B2B video marketing can be a great way to increase brand awareness, especially if you have a lack of brand recognition. You may want to create a series of videos on how your company solves a problem that your product can solve. You can also create videos that are helpful for sales, service improvement, and more.
Email Marketing
Email marketing is a very old marketing technique that many companies are still using. But don’t feel like you have to fork over cash for a campaign that is bound to fail. You just have to put some thought into your email marketing and you’ll see results in no time! Email marketing is an inexpensive way to increase brand awareness. You can try sending out emails regularly to increase brand recognition and get your customers to recognize you. You can also integrate email marketing with your other marketing efforts, making your emails even more impactful.
Conclusion
The internet has made it easier than ever for businesses to sell to customers. But, how do you get the most out of it? That’s where marketing campaigns come into the picture. Marketing campaigns are meant to increase the awareness of your brand and/or products in the target audience.