Unlike popular belief, colors play a crucial role in determining how your potential audience perceives your website.

Picking a pleasant color mix while designing a website is one of the most significant (yet frequently ignored) elements in making a perfect site. Research and psychologists have uncovered that individuals are vulnerable on a subconscious level to how their moods are affected by specific colors and that over 60% of how they perceive a site is attached to this very certainty. Taking time to decide on the color combinations create a positive effect on your site audience, therefore making them stay for a longer time on your site. We, a leading SEO consultant in Gurgaon know the importance of making people stay for a longer time on the website– the more they are drawn to your website, the more the possibility of alluring him/her to take your desired CTA.

Here is a rundown of things that I consider significant in deciding the colors that can positively impact your visitors –

Tips On Deciding The Colors On Your Website –

Here is everything that we will look at –

1. Be clear about the product or service you are selling
2. Think from the perspective of your target audience
3. Determining background color
4. Determining the color of the text
5. The relatability between your products and color

Let’s get started!

1.  Be clear about the product or service you are selling.

For example, suppose you are selling any eco-friendly product or green item, it would be better to use natural colors like green and blue which are more earthy tones, instead of colors like red or Orange. You must pick up colors that coordinate the product or the service that you are advertising.

2.  Think from the perspective of your target audience

When deciding on the color or a color palette for your website, the importance should be given to the intended, targeted interest group. For example, if you use a color tone that is more elderly for an interest group which is dominantly teenagers or younger generations, your website will likely fail to allure your target audience of youth into buying from you. Likewise, overutilization of too bright hues like red, yellow, blue and so forth causes eye weakness and could drive your potential audience away from your website.

3.  Determining background color

We frequently think that it’s supportive of having a contrasting or different color for the background of the website. By doing this, the content of your website will pop out, guiding the visitors to focus on those pieces.

4.  Determining the color of the text

With regards to understanding the content on your website, individuals are accustomed to seeing dark fonts of the content. It is the most convenient for the eyes. People have been growing up accustomed to the black font. There is no need to select another color for it.

5.  The relatability between your products and the color

As expressed before, it is critical to relate your offerings to the colors that apply to your industry.

• Red is appealing and incredible and would work out in a good way for sites that are centered around items implied for youngsters and furthermore for initiating a guest to make a move with a “Book now”, or potentially “Hold now”. Red conjures feeling.
• Orange is utilized in sites that are about the food industry. It is known to advance positive reasoning and creativity. The shading likewise is appealing to the younger generations. Several specialized organizations utilize Orange.
• Yellow connotes brightness and imagination. It is utilized in websites that are about leisure or essential items. Yellow can result in general strain on the eyes and therefore must be used as a highlighting color in most cases.
• Green is satisfying to the natural eye and is well-suited for the travel industry websites that identify with nature. Green represents success and riches. Green likewise summons trust and is one of the most popular/corporate hues.
• Blue is a traditionalist color with unbelievably high trust esteem and is known to loosen up the sensory system. It is reasonable for websites that offer cutting edge technology or dietary products. Many brands end up using blue for text font. This ought to be evaded as blue is not the color for the human eye to read with.
• Black is valuable for websites that identify with art and photography.

Do not turn your website into a rainbow!

A last note – people who are just beginning to design their website are often tempted to use many different colors on their website. The most effective sites are the ones that downplay the utilization of colors. Generally speaking as a reputed PPC agency, we suggest that your site utilize not more than two or three colors to define your website. The best websites are the ones that maintain simplicity.