Your business needs a search engine-friendly, visually appealing website that showcases your company’s services and products. You want people to find what they’re looking for, not just end up on some random page. To make sure your business gets the best results from search engines, design your site using the tips outlined in this article. With these few changes, you can ensure that your new or existing website is usable by searchers who are interested in finding out about your business and its services. If you follow these simple design guide tips, you’ll be able to get noticed by potential customers online — and rise above the competition!
Make your site simple and easy to understand
Google’s search engine optimization (SEO) algorithm is complex. The more complicated your site is, the less likely it will be crawled and the more difficult it will be for your site to Rank. To make your site simple, limit the number of pages on your site to just the essential information you want listed. If SEO is important to you, consider outsourcing this part of your business website design to a professional.
Use color wisely
Google loves color, and the more color your site has, the better. If you keep your site’s colors simple and your design minimal, you won’t have to worry about Google’s bots misreading your site’s colors as spam. Keep in mind that your site’s colors should complement your keywords and main content colors. For example, a red and blue site would be more likely to be crawled than a blue and red site. A green site may also perform well on Google, but it should be kept to a bare minimum so as not to confuse users.
Keep it short and sweet
Don’t get bogged down in features and functions. Keep your site short and simple, so people can easily understand what you have to offer and get to the point quickly. As mentioned above, your site’s loading speed also affects your site’s SEO. If your site is taking too long to load for anyone, whether you are aware of it or not, it is likely that Google will penalize you for it.
Don’t be afraid to use contrast
Contrast is one of the most important elements on a page when it comes to SEO. If you’ve ever browsed the net and seen a lot of blue with white or yellow pages, you’ve probably realized that blue and white contrast really works well together. Your site’s colors should contrast with the pages on which they are found, as well as with the colors of the keywords on which your site is based. If your keywords are blue, white, and silver, for example, your site will definitely benefit from using these colors together.
HTML/CSS code for your pages
You can use the code snippets provided in this article to create your site’s pages. Make sure you include the html> and /html> tags anywhere your site’s HTML is contained. You may also want to include your site’s CSS files wherever your HTML contains style information. HTML, in general, and CSS, in particular, are not meant to be included in every page on your site. You can, however, include them in individual pages if you choose to. Keep in mind that when people view your site, they are seeing both your HTML and CSS. If possible, try to keep your HTML and CSS as minimal as possible.
Google Analytics for targeted advertising
When people Google an ad, they typically want to know what Ad Rank they’re seeing. Thankfully, Google Analytics has a feature that allows you to see which search terms are causing your site to experience the most traffic. You can then use this data to target your site’s keywords and advertising efforts accordingly. For example, you may notice that a certain keyword is ranking highest for your site. By targeting this term, you may be able to increase your site’s ad spend to get a boost on the search engines.
Your business’s website is the single most important tool you have for growing and marketing your business. You want the site to be user-friendly and attract the right audience. To get these results, you need to make sure your site follows these five tips. Now that your site is all set up, start focusing on growing your business online by targeting key customers, getting your product or service listed in search engines, and growing your customer base. Your new site will come into its own as your business grows, so don’t be shy about adding additional pages, features, and functions.