If one thing that this pandemic has brought us, that is boosting ecommerce across the globe. The number of online buyers had increased dramatically amidst this pandemic, and it does not stop there. Ecommerce marketing popularity evidently increases as most business owners are investing loads of money just to ensure that their business’ online platform is of an updated version. To maintain growth, businesses need to innovate their approach to e-commerce marketing.
In 2021, e-commerce retailers need the tools and techniques to stay competitive and defend their market share. As we are navigating to a more engaging platform, wherein all of our target audience have all the time in the world to scan and browse content online, it is important that we have the tools to funnel all their concern. And through this, we can easily analyze what are the things they are looking for, so we can have a fail-proof strategy with our marketing.
Why do we Need to Monitor Trends?
As we all know that everything on the internet is changing and evolving quickly, so are the trends. Keeping ourselves in loop and updated with the current trend allows us to formulate strategies that our target audience can easily relate to. Trends are usually products of the behaviour, experiences, and the preferences of our target audience. And no best way to improve ecommerce in marketing than to understand our target audiences, right?
Understanding your prospective customers is also one of the crucial deciding factors for the growth of your business. As mentioned, their behaviour online such as searching, shopping, and buying are all important for your business.So where are some of the ecommerce marketing strategy trends this 2021.
Mobile Phones
Almost everyone across the globe has a mobile phone. It is convenient and very handy, it is a gadget you cannot live without especially in this era. And mobile phones play an important role in ecommerce marketing, a mobile optimize ecommerce page can easily reach anyone who has a mobile phone. The pay-per-click marketing technique is a huge investment for all companies who want to be ahead in the long run. Mobile eCommerce is one of the major trends in eCommerce marketing that all online retailers swear by. This is a fact that each year all mobile transactions are increasing by a significant number.
Voice Search
This trend especially for those individuals who are tired of typing on their mobile phones. Voice-enabled buttons will allow the capturing of a larger audience. To stay ahead of the competition, this emergent technology is a big Yes. From finding a nearby club, the best restaurant, hospitals to finding a song, we all depend a huge deal on eCommerce marketing trends and voice assistants.
Consumer Awareness
As an ecommerce marketing agency, we have seen how customers’ behaviors evolve throughout the years. Your prospective audience is no longer settled with all text content, most of them are looking for something refreshing on the eyes. May it be in the form of a graphic ad or a video. We should always put in mind that the average attention span of your prospective customer will not be more than8 seconds before they move onto the next content. Always invest on something that can easily get their attention, be creative.
Also, you are not just selling your products through your ecommerce website or pages, you are building trust and loyalty with your prospective customers.
Consumer awareness programs must focus on some objectives:
- Understanding the category of customers who are interested in the business’s product
- Building an effective marketing plan that advertises the product to the target customer group
- Helping the prospective clients finding out the brand’s products and services
- Conveying the strengths and benefits of the products to your customers
- Helping the customers understand how your product will solve their problems and garnering trust.
User and Customer Experience
It is really important to prioritize your customers. They are the one who makes your business run, and the least thing we can offer is for them to enjoy navigating through your ecommerce website or pages. Personalized web content should be on the priority list of any brand’s digital marketing team. In eCommerce marketing trends online shoppers are the base of any brand’s target audience.
As times are changing, it is crucial for companies to personalize their user experience. Increase user experience by:
- Wowing the client with exceptional customer service
- Fast and effective shipping methods
- Competitive prices
- Ease of navigation on the website
- Flawless checkout experience
QR Codes
Any customer with a mobile device can scan these QR codes. QR codes are a recent technology. They can boost landing pages or engagement and drive traffic towards social media platforms. QR code encryption lends curiosity to the process. This can ‘mystery market’ your brand and lead to higher sales. The use of QR codes can also help your ecommerce email marketing system, your customers can just scan the code through their mobile device and redirect them to your email.
Aligning your ecommerce website to your business goals can be a little frustrating, but with the help of specialists in ecommerce marketing, digital marketing, and social media marketing, you can ensure that your business is updated with these trends.