SEO is one of the most important aspects of modern digital marketing. It’s not just about getting your website ranked high up in search results, though—it’s also about making sure that your content shows up when customers are looking for it and that you’re using keywords appropriately.
Unfortunately, there are some things you can do when performing SEO that will get Google to penalize your site’s rankings or even remove it from their index entirely. To help prevent this from happening to you (or anyone else), here are common mistakes people make with their SEO strategies which can be ignored with the help of best SEO in Australia.
Not Caring What Google Thinks
It’s important to know what Google thinks, but it’s also important to remember that their algorithm is constantly changing. Google wants to show users the most relevant content for their query and will use a variety of factors in order to determine what is most relevant.
For example, if you are an SEO expert and write an article about how to create an SEO strategy for your website, then it makes sense that you would link out from this article with anchor text (the specific words used as links) like “create an SEO strategy” or “how do I create an SEO strategy?” Because these keywords match up with what users are searching for on Google and other search engines like Bing and Yahoo!, they’ll rank higher than other sites who don’t include them in their content.
Forgetting About Backlinks
When you’re trying to rank for a keyword, you need to be aware of backlinks. Backlinks are links from other websites pointing at your site. They can come from any source–a blog post, forum thread or even an article on Wikipedia (although we wouldn’t recommend that last one).
Backlinks are one of the most important factors in search engine rankings and they’re also one of the easiest things to get wrong. If you want your website’s SEO strategy to work properly then it’s vital that you don’t make any mistakes when building backlinks for yourself!
Not Creating Useful and Engaging Content
It’s a good idea to keep in mind that your content should be useful, engaging and easy to read. This means that you may need to write more than one piece of content for any given topic.
You can also look at different ways of presenting your information – for example, if you have a blog post about ‘How To Cook Perfect Rice Every Time’ then maybe also consider creating an infographic showing how many cups of rice are needed per person based on their weight? Or even better: create an interactive quiz where people can enter the number of people they have coming over for dinner and it will calculate how much rice they need!
You should also make sure that the information is relevant; this means understanding who your audience is so that they feel like they’re getting value from reading what you’re writing about. If there’s something missing from what we’ve covered here today then don’t hesitate – get in touch with us today!
Ignoring Mobile Optimization
Mobile optimization is not just about mobile-friendly design. It’s also about content creation, site structure and site speed.
Mobile devices have different screen sizes and resolutions than desktops, so you need to optimize the way your website looks on each device type. This includes designing pages with larger text and buttons that are easy to tap with fingers (rather than a mouse).
You’ll also want to make sure your site loads quickly so users don’t get frustrated waiting for pages or images that take forever to load over slow cellular connections–or even worse: lose interest altogether in what you have to say because it’s taking too long!
Not Updating Your Content Regularly
When it comes to SEO, content is king. It’s what your customers are looking for and it’s the most important part of your website. But did you know that if your content isn’t updated regularly, Google will penalize you?
If you want to keep up with the latest trends in your industry or make sure that people can find what they’re looking for on your site, then updating regularly is essential. Not only does this keep visitors happy but it also helps boost rankings in search engines like Google–and who wouldn’t want that?
Conclusion
SEO is a tricky business, and there are many things that can go wrong. But if you’re careful about what you do and how you do it, then your site will be safe from Google’s wrath. Thus make sure to choose the best SEO in Australia after taking right references.
Article Source: SEO Risks – What To Take And What To Avoid