Did you know that hiring an SEO consultant in Denver CO can greatly benefit local businesses? Local SEO is considered one of the best tools to help businesses gain a lot of traffic. That’s right, not only does Local SEO help bring organic traffic to the business bus and increases ranking on popular search engines such as Google, Yahoo, and Bing, but it also helps businesses generate leads and sales. Local SEO is essential to small-scale companies that tend to operate nationally. Don’t worry; in this article, we will be talking about what are local SEO techniques and local SEO strategies.
Over the past couple of years, we’ve seen a change in the trend of online shopping. With more than 90% of consumers having started to search for local businesses, local SEO has become an essential marketing tool. It doesn’t matter whether you have a brick-or-mortar store or conduct business online; local SEO will help you gain the attention of potential customers.
Note: Keep in mind that optimizing your business website for Local SEO will yield more traffic, leads, and sales.
What Are Local SEO Techniques
Local search is powerful for any small business. Why? Because more than 50% of the searches on Google, Yahoo, and Bing are looking for local information. You can reach many potential customers if your business brand is optimized for local searches.
Below are some tips for Local SEO that you should include in your SEO marketing strategy.
Google My Business
Google My Business, or as people know GMB, is the best tool to help your businesses meet Google’s needs in the best possible way. You just need to make sure that you have optimized your business for GMB for verification.
Engage On Social Media
Along with GMB, Google and other search engines also tend to consider the content being shared on social media. Once you have crafted a beautiful GMB page, you now need to share it on different social media platforms.
Ensure Information Is Consistent
Well, you need to make it for people to search and locate you on the internet, which is why you need to make sure that your NAP is the same in all places. NAP refers to the Name, Address, and Phone Number of your business brand.
Optimize Online Citations
Keep in mind that if the search engines cannot determine if the information about your business is correct or consistent, then it may not show your business brand when someone searches for it in the first place. You might also want to remove any duplicate listings that you find online for your business.
Local Audit
SEO is a never-ending process. You should not stop and make changes to see what sticks and what does not. You will always need to do a comprehensive audit to see what works and where your website stands. Also, you will want to see what needs to be done in order to achieve your goals.
Improve Internal Linking
Do you know that adjusting your website’s internal linking structure will also boost your SEO ranking? Although internal linking refers to on-page SEO, it is vital for increasing the SEO ranking of your website.
What Are Local SEO Strategies
Create Informational Content
With time, the search engines are getting smarter. This means that not only will you be writing for the customers but also for the search engines. You must write about general topics that attract the crowd. What more? Ensure to make your content comprehensive for the search engine as well.
Mobile-Friendly Website
Nowadays, more than 65% of the searches online are being done with the help of smartphones and smart devices. Most people include “near me” when searching for any product or service. If you have optimized your website for Local SEO and have developed a mobile-friendly business website, then for sure you will have a greater conversion rate.
Participate In Local Community
You’ll get more online PR the more you engage with your local community. You may generate online presence, brand recognition, and inbound links by working with a nonprofit on a campaign, hosting a volunteer day at your company, sponsoring an event (even one online), or posing as an expert in your field in local media. This is one of the best ways to get attention.
Get Local Reviews
Whenever someone makes a purchase from your brand, you need to ask them to leave you a review on your website or any other social media platform. People nowadays rely on honest customer reviews. So, the more positive reviews customers leave for your brand, the more customers you can expect in the future.
Bottom Line
Now that you are familiar with the best SEO practices, we really hope that you will get the most out of them for your local business. Remember that you will never see the benefits of SEO overnight. SEO is like sowing a seed in the ground; you will have to wait a couple of months to see positive results.