In this high competition world, it is important for any eCommerce business owner to have traffic and sales coming in at a constant rate. And to do that all of them employ tacky marketing strategies to entice customers to buy from them over their competitors. But all can be possible only if you did the right things with your Magento site’s SEO.
SEO for your Magento store means improving the visibility and rank online for users through the search engines. SEO is an umbrella of lots of practices and strategies that help you to drive more customers and increase more revenue. It is an efficient tool that can drive more sales and revenues than any other social network out there. Why?
Because users on Facebook and Instagram use them for entertainment purposes and not to find products. Even if you run ads there, the chances of conversions are low. But when consumers search for products on search engines like Google, it means that they are very much interested and the chances of conversion are higher than social media networks. Also, search engines can drive 10X more traffic on eCommerce shopping sites than social media platforms. Therefore, focusing on building a good workable SEO strategy is what you need. And to have that we are here to help you out. In this guide, we are going to explain 5 essentials of revenue-generating Magento SEO strategy.
1.Take an audit of Your Magento Site
Before you do anything, analyze your Magento site and find points where improvements are needed in terms of SEO. You may find that your site is already doing well in some areas that do increase the SEO and rank of your site. Therefore, a comprehensive audit of your site allows you to focus on building the SEO strategy where it is actually needed. So, take an audit of the following areas of your store,
- First, check that the domain of your Magento site is crawlable and indexable by search engines like Google. Make sure that there aren’t two different versions in terms of WWW and non-WWW, or HTTP and HTTPS. Fix these issues if you have them otherwise, it would create lots of problems like page duplication.
- Structured data is another factor that can affect your website’s SEO performance. Structured data include product reviews, product listing, social media links, prices, names, tags, date, and all other things. All this information adds value to search engine results. So, check that the structured data are in a proper place with Google’s own structured data testing tool.
- Site maps are an important part of websites that can maximize the technicality of SEO. Search engine bots and crawlers explore an XML sitemap during their visit to your Magento site. An XML sitemap’s work is to ensure that those bots can crawl and index all the webpages on your site. You can generate an XML sitemap from your Magento backend and submit it to search engines.
- Title tags are also an essential part of the Magento SEO strategy. Review the title tags of every page of your Magento site and make sure that all the title tags are unique and concise. Because when they appear on the SERPs, they can entice customers to visit your page and take action.
- Meta tags and Meta descriptions are also an important part of your Magento site’s webpages. Meta tags tell search engines what your page is all about. They do appear on the SERPs but they do not influence search engines to rank your page higher. However, they can be persuasive for your customers by providing them additional information about the page before their visit.
2.Conduct Thorough Research for Relevant Keywords
Researching relevant keywords for your Magento site is an essential part of SEO strategy. It requires some time and effort from your side but all will be worth it when your Magento site ranks higher based on those keywords.
You can use several keyword research tools that will save your precious time and effort. Tools like Keywordtool.io, ubersuggest, answer the public, and other web analytic tools are good enough. You can also use the Google Keyword Planner tool. These tools will provide information like search volume, cost-per-click, competitions, and other which you can export as a CSV file.
With keywords in place, you can optimize your Magento site’s product pages to drive more traffic and sales, which ultimately translates to more revenue.
3.Analyze Your Competitors
Analyze your competitors and their strategy for improving SEO performance. And to do that first thing you should do is to make a list of all your competitors. Now analyze their websites and product pages. With the help of several web analytic tools, you can find what keyword they are targeting to drive customers to their site and which website linkbacks to them?
It’s important that your SEO strategy is not influenced by others but analyzing your competitors can give you some ideas that can make your Magento site perform better. There are lots of things you can learn from them and improve your Magento site that will drive more customers and increase your revenue for better.
4.Improvise the Product categories
Once you have completed the above steps for building an SEO strategy, now is the time to improvise your product category pages. This is one of the crucial steps for building an original Magento SEO strategy. These pages are an important part of SEO to target your potential customers and search engines as well. Below are a few things that you can do to improvise and optimize your Magento site’s category pages.
- Name your categories in a more descriptive yet concise way.
- Write up an informative description for your category pages that is helpful and includes a keyword that you want to target.
- The title tag of your categories should be less than 60 characters and should include your main keyword for better search rankings.
- Name your categories in a more descriptive yet concise way.
- Write up an informative description for your category pages that is helpful and includes a keyword that you want to target.
- The title tag of your categories should be less than 60 characters and should include your main keyword for better search rankings.
5.Optimize Your Product Pages
The product page is the first page your customers see when entering your site from search engines. So, optimizing it for SEO is the main job of yours to bring in potential revenue. Following are a few steps to optimize your product page to rank better in search engines,
- Your product name must be descriptive just like your category pages. The name of the product essentially tells what the product is and summarizes it in a few characters.
- The product description should be originally written and should not be used anywhere else. It should entice customers to take action. A good description should be informative, relevant, and unique that explains the key benefits and features of the product.
- The title tag and Meta tag descriptions of the product page follows the same standards of the category page. They should have a primary keyword that you want to target.
- The URL of the product page should be clear and concise and include the name of the product, its manufacturer, and model or serial number if it has one. Try to keep the URL as short as possible. However, including all this information can make it a long one, which often considered as best practice for Magento SEO.
- Also, the images and other media files are the main parts of your product page that encourages visitors to make a purchase. These media files should be high in quality yet low in file size. Because the high the file size, the more the page load speed would be. Therefore, compress media files in a way that they don’t lose their essence.
- Add social proof in the form of past customer reviews. Ask customers who already have purchased the product to review them. This kind of social proof can motivate your visitors to make a buying decision. Also, reviews are a form of structured data that search engines show as a rich snippet in their SERPs.
Wrapping Up
SEO has many practices that you can follow for your Magento site. And out of all those, we have presented 5 essentials of a revenue-generating SEO strategy for your Magento store. For a Magento store to be a successful one, you constantly have to evolve your SEO strategies according to the changing algorithms of search engines. To evolve your strategy and optimize your Magento store to the best level possible, you can Hire Magento Developer. Our certified magento developer will implement the best practices that guarantee the success of your Magento store.